Thanks to Carl Richards and his team at Carl Speaks for his support in producing my podcasts. If you're thinking of launching a podcast, I highly recommend you check him out:
Tracy is one of my favourite people, have a listen to part of her story.
Tracy Evans is a Partner at Open Strategy Partners, where she uses her deep background in marketing and business to map and define the problems, challenges, and needs of a given organization, person, target audience, or persona. Tracy has a talent for asking interesting questions and understanding other people’s perspectives and needs. Through this lens of genuine empathy and curiosity, she shapes organizations’ strategies, value propositions, and narratives into compelling digital marketing, which in turn creates the kind of authentic connections among stakeholders that drive further value creation. Tracy has an MBA from the Mannheim Business School and more than 12 years of strategic marketing, technology, and management experience, spanning classic enterprise environments and the digital startup scene, helping organizations connect their value propositions to their target audiences. She is based in Cologne, Germany.